List Building – 4 Advantages of List Building
List building is the only way to succeed in online marketing. If you are not building your list every moment, you are not building your business. The internet opens up the field for entrepreneurs and the only asset in the digital world is your list since there is neither plant nor machinery. Your list is your gold mine. Here are 4 advantages of building a list.
• Market your products: First of all, when you have a list, you can market your product to them over and over again. If you are doing only PPC advertising, you are getting the prospect to look at your product only once. But when you have the person on your list, you can send him several emails and have a better chance of influencing his decision. You can market to him, not one but all your products, which gives you more income.
• Market affiliate products: With a list, you can also market affiliate products.
It is not always necessary to market your own products. If you find there are some affiliate products which are relevant to your list and might benefit them in some way, you can recommend them to your list and earn commissions from that. Make sure you embed your affiliate link in the email you send to your list. Your list members will love you for recommending products that help them solve their problems.
• Cross sell other products: If you are in a joint venture or in a content syndication relationship, then you can sell the products offered by other people to your list and also earn a commission on them. if the product is really good, you can get a special discount for all your list members by doing a bulk deal with the product vendor. This is a win-win-win situation for you, your list members and the product seller.
• Build your tribe: Having a list means having a group of people who are similar to you.
They like the things you like and are interested in the same things as you. Personalities might differ but the core will be the same. So a list is like your tribe with you as the leader. When you build a tribe, you get to associate with people who share the same values and attitudes and what else do you want.
However, when you have all these advantages of list building, you should not forget that in order to sell products, you need to earn the right to market. This is achieved by giving them valuable content and useful solutions.