Diy Search Engine Marketing
These days, everyone has a website. That is at least, everybody who wants to be anybody. But how many people have a clue about search engine marketing? No matter what kind of website you own – whether it be e-commerce or just a personal blog – you can count yourself a nobody if you don’t have search engine marketing. Search engine marketing is absolutely vital for keeping up your online appearances. That said, it’s about time you learnt what it is, and just how to do it.
For decades, businesses everywhere have used search engine marketing – however it’s always been kept very hush hush. Add to that, search engine marketing can be extremely difficult to define. Our most beloved search engine friend Google doesn’t disclose many secrets – so, not even the best search engine marketing professionals can make guarantees about what kind of results to expect. Search engine marketing is all about instinct, strategy and outsmarting all your competitors. You will require an intrinsic understanding of best search engine optimisation practices, and the ability to maintain a thin presence across as many places on the internet as possible. Anyone can become an expert at search engine marketing – however you need plenty of patience, reading time and determination to succeed.
Firstly, you will need to figure out which keywords you would like to be number one for in search engine result pages (SERPs). For example, I may own a website selling hats and ties for ferrets. The first thing I have to figure out is, what would someone search for if they wanted to find such a product? Most likely, they’ll search specifically for “ferret hats”. For the sake of convenience, they might want to narrow the hundreds of search results according to their local city – so they’ll change the search to “ferret hats new york”. Good search engine marketing requires you to decipher your best keywords and put them to use.
Use your keywords in headings, subheadings, and as many times as you can in the page content without being too spammy. Search engine marketing not about spam, and Google will punish websites which don’t adhere to its search engine marketing guidelines. Make sure your pages have keywords in their file names too, so that the resulting URL will contain keywords. So now I can flaunt my new ferret beret page to Google as www.ferret-hats-ny.com/ferret-berets.html. How can Google now resist sending the millions of monthly ferret-hat-searchers my way? These are elementary, yet extremely powerful techniques for search engine optimisation (SEO) – which will play a smaller, yet distinct role in your overall search engine marketing strategy.
Next on the search engine marketing checklist learning how to link-build. Link building is considered the absolute back-bone of search engine marketing, and without it you will never get onto page one for more obscure keywords. Find websites which allow you to create text – like blogs, forums, and article-sharing websites. Use these places to create links back to your website, and if possible try to use your new-found keywords in the anchor text. Google navigates from website to website by following links – so in time when it realises how many websites have linked to you with “ferret hat shop in new york” as the anchor text, you’ll quickly soar to first page! Another ideal practice is to link from other ferret hat websites. If the other ferret hat websites are popular and known by Google, Google will start associating you with them, and then with the appropriate keywords in search results. Combining all of these search engine marketing techniques will give you one powerful recipe for getting to the coveted number one Google rank.
Search engine marketing can be a complex web of many interacting factors – however you can do a great job of search engine marketing without having to spend a fortune on a professional. The primary things to consider for search engine marketing are making sure your website has keyword-strong page titles and highly optimised content. These things, plus some persistence in a steady routine of link-building will give you the success you always dreamt of getting from search engine marketing.